In the years following Hurricane Katrina WDSU began to rebuild along with the city and focused on local talent and fast reporting to break important stories to the viewer more expedient than any other station. With that mantra, WDSU has risen and is challenging WWL as a leader in local news. Ralph Madison Productions takes great pride in being a part of the NBC affiliate’s rejuvenation. This particular spot was edited at Ralph Madison’s production house. The ending for this version never aired.